6 easy ways to build links and sustainable traffic to your website.

You've just finished building or had a fantastic new website built for you. But nobody in visiting your site and you don't get any results for your site when you search in Google or any of the other search engines.

Building sustainable traffic to your website is not a difficult thing to do, but does take some time and a concentrated effort to achieve results. Depending on the type of site you have built (blog, static content, forum etc..) and subject matter there are a number of different strategies you can employ.

Site Content

I would have to say that the best advise is to ensure that you have good quality, original, relevant content on your site. Don't try to be be too broad in your subject matter. Pick your niche based on your knowledge. Write for your readers not for the search engines. Keyword stuffing (excessive use of keywords) will drive your visitors away and may result in penalties being imposed by the search engines.

Updating the content on a regular basis will also help.

Get Your Website Indexed

The first thing you need to do is get your website indexed by all the major search engines. This is not as difficult as it might sound. I have had great success by placing a single strategic hyper link from a web page that gets crawled on a regular basis. Generally, within a couple of weeks the site has been crawled and most of the content indexed.

You should see some result if you type in the URL of you site into a Google search box. Getting your pages returned in the Search Engine Results Pages (SERP's) for more generic search terms will take longer.

Email Signatures

An easy way to get the word out about your website, takes no extra effort at all. Just modify your email signature to include a link to your website. This way, every time you send an email you are letting people know about your site.

Even if you are sending emails to friends and family this will still have a positive impact. After all, people do talk to other people (word of mouth).

Forum Signatures

If your website was about Photography. Find some relevant photography related forums, join and contribute on a regular basis.

Most forum administrators allow you to add a link (or links) in your forum signature. This will help you in two ways:

1. This will build inbound links to your site.
2. The comments that you express in the forums will be given some credibility, as other forum users look at your website and understand your level of experience and expertise in the subject matter.

Study The Success of Your Opposition

the success of other websites can be duplicated by following a similar marketing and link building campaign. But how do you find out what they are doing?

The answer to that is really quite simple. In Google or Yahoo you can type in:

This will show the back links pointing to www.example.com.

Blog Comments

Commenting on Blog posts is another good way to build links. But, be careful here. Unless you are adding value to the article you are commenting about, don't bother.

You need to be building quality links. You don't want to end up with your comments deleted or marked as spam.